The Eve is an aspirational Indian lady who is fashion conscious and wants to look good and beautiful either to be desirable or out of need. Jewellery has always been bought in one way i.e. to purchase it from a jeweller in one transaction. For the very first time now you have a choice to buy jewellery on Equated Monthly Instalments (EMI) through EVES24, an online startup. Not only this, you could become a member of our ‘Jewel Charter’ service, an affluent club and have the privilege to explore a great collection of jewellery by paying on usage basis.